James earned a master’s in chemical engineering from Imperial College London. He began his career on oil rigs, but soon shifted to marketing and digital platforms. First, he learned to use digital channels for corporate product promotion. Then, he immersed himself in implementing software solutions in SMEs. Defining Digital Business Many businesses have an online…

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I met Amandine at a cosy coffee shop in central Edinburgh. I was curious to peek behind the scenes of her coaching sessions. And I wanted to learn about the common barriers her clients face. Amandine studied art management in Paris and then worked in the art industry. In this creative space, she often missed…

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Martin designs brands. He has had experience in the banking sector but now focuses on SMEs. An area of interest includes boosting company value before investment. I met Martin for coffee on a chilly December afternoon in Edinburgh. I wanted to learn more about branding. He has, in fact, exceeded my expectations. I used to…

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